SEO Blog Article Template

Template for SEO

Meta Title: Target keyword: Enter the title of your article here. Your primary keyword should be as close to the front as possible. Keep it short and try to fit in a keyword variation of your target keyword.

Meta Description: Your meta description is not a ranking factor. However, search engines highlight keyword matches, which makes it appear relevant to those searching for that keyword. Make sure to make your description attractive. Use a question. State a fact. Hint at what the article is about.

Target Keywords: This is just to keep you focused. Meta keywords are not a ranking factor and may hurt your rankings. You should target 1-2 target keywords per article.

Keyword Variations: This is to keep you focused. Keyword variations can be shorter or longer, plural or singular. They can also be different keywords than your target keywords. Think about the keywords that are related to you your target keyword. You can have many different variations of keywords. I would recommend 5-10 max. They should be relatable and helpful in describing your target keyword.

URL: /try-to-put-your-target-keyword-here (Make it short as possible. Get rid of extra words.)

Heading 1/2 (H1/H2): Most blog platforms will use your title for the article as the H1 or H2 tag. This is what you want. Your first heading should be very close to the meta title of your article. It should contain your target keyword once near the front if possible.

Featured Image / Additional Images: You should name your image with a relatable keyword that describes the image. You should also add an image alt tag with your keyword. If possible, a caption with your target keyword will also go a long way.

Target keywords go here. It’s important and here’s why. (H1/H2)

Start your article off strong here with an attention grabber. Make sure to mention your target keyword in the first sentence. Mention additional keyword variations in the first paragraph.

You will want to include anchor text with links throughout your article. Anchor text is your target keyword or keyword variation with a hyperlink to an internal or external web page. Internal and external links are good. External links are useful for sourcing where you got the information and provided creditability.

Use the shock factor such as a stat or pose a question. Hint at what the article is about in the first couple of paragraphs. You will want to have multiple paragraphs. Do not write long paragraphs. This is important for both mobile and desktop users. It’s all about the user experience.

Target keyword in subheadings are great (H3)

You have proven your point about the topic below the headings of each section. Make sure to include your target keyword at least once and multiple keyword variations relating to this specific topic. Internal and external links are good. External links are useful for sourcing where you got the information and provide creditability.

You can use bold for important points or keywords to emphasize a keyword variation for search engines to pick up on.

You should also use bullet points if possible. This will help you break up paragraphs. It’s perfect for stating facts or stats. It’s great for lists.

Use a heading to break up paragraphs here (H4)

  • People are reading less and less
  • They skim articles for the information and data they need
  • Pictures, graphs and charts can really help
  • Too much text gets boring and visitors lose interest
  • Text is a necessary evil in SEO for Google and other search engines

Follow up your bullet points with a closing or summary paragraph of the topic section. Make sure that you are evenly disbursing your target keywords and keyword variations throughout the article where it makes sense. Don’t force it.

I would also recommend breaking up paragraphs with an image, charge or graph relating to this topic or section. Make sure if you have an image that you have a caption below the image relating to this section with a keyword variation.

Varying Keywords in subheadings are great (H3)

Prove your point about the topic below the headings of each section. Make sure to include your target keyword at least once and multiple keyword variations relating to this specific topic. I would recommend outlining your article before writing it. Keeping organized is the best way to stay on topic and hit your SEO goals.

You can have multiple paragraphs that go into more detail about your target keyword here. This can be several paragraphs and contain more text. Make sure that your paragraphs aren’t too long.

I would also recommend breaking up paragraphs with an image, charge or graph relating to this topic or section. Make sure if you have an image that you have a caption below the image relating to this section with a keyword variation.

Here is your closing paragraphs (H3)

You have discussed your topic thoroughly throughout the article. You have 1,200 or more words in your article. You need to summarize the main message you want to get across in the closing paragraphs.

Make sure that you have your target keyword and a few keyword variations in the closing paragraphs. This is important for SEO.

I would also recommend a call to action (CTA) here on how the visitor can contact you, get pricing, get a demo of your product or take some type of action.

Keyword variations in a subheadings are great (H3)

Prove your point about the topic below the headings of each section. Make sure to include your target keyword at least once and multiple keyword variations relating to this specific topic.

You can have multiple paragraphs that go into more detail about your target keyword here. This can be several paragraphs and contain more text. Make sure that your paragraphs aren’t too long. Seriously, don’t make things too long or they will get boring.

You can put something in the middle to break up paragraphs. You can put in a Call to Action (CTA) for a related article, topic or something of value. Orange is the most clicked on button color. Also, use “Your” in the button.

Your Bio Goes Here

Most blog platforms have an author selection. Make sure that you have an author and a bio for your author. Major search engines like Google are looking at the credibility of the article being written. Make sure to include links to you your LinkedIn and website URL. Pictures are also great. Make sure to name your picture your first and last name.

The footer of your website should also contain your real address, email, phone number, company name and of course links to priority pages. This all goes back to credibility. Search engines want to know that you are a real person or business. That’s becoming more and more important.

Last Updated: August 31, 2020
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